Through determined coaching, professional development, and strategic advisory support, Sounding Board 4 Life will assist individuals and organizations in goal achievement through the creation of sustainable approaches toward positive change.


"Fortune Magazine has reported the results of a poll of executives and upper level managers who had six to twelve months of coaching with a Masters or Doctoral level executive coach. The executives were asked to give a conservative estimate of the monetary payoff from the coaching they received. The survey demonstrated that the recipients valued the executive coaching at six times the cost that their company paid for the service"Fortune Magazine, 2001


Sounding Board 4 Life will assist in facilitating positive change within yourself, your executives, or emerging professionals. We honor you as the expert in your work and will listen, motivate, and hold you accountable to obtain the desired results. We do not believe in wasting time. We believe that with our expertise and support you will be able to invest in yourself and for perhaps the first time in your life…create opportunity, enhance your reputation, and grow emotionally and strategically by a self-directed vision.


“The Value of Management Consulting: Proven. ... First year economic benefits exceeded the cost of the consulting—with later years’ benefits pure gravy.”- Forbes, 2013


Sounding Board 4 Life works with organizations to solve challenges. We improve and enhance leadership skills that drive the results of not just your super stars, but your emerging professionals. Achieve higher performance from your teams, save real dollars and time currently being wasted due to frozen zones. We can help you be a leader in the industry by championing an ongoing investment in your employee's growth. See morale, creativity and efficiency sky-rocket! In this rapidly evolving business environment, let Sounding Board 4 Life provide sustainable solutions to reduce the cost of poor performance and increased turnover.


More and more individuals and organizations are asking themselves…do I have a Sounding Board? Isn’t it time to get one?


What is Coaching?



Esteemed and Experienced

Alison Flynn Gaffney has close to 30 years of experience in the healthcare industry and management consulting.  Currently, Alison is the Executive Director of Service Lines, Ancillary, and Support Services at The University of Utah Hospitals & Clinics (UHealth). Alison was previously, Senior Vice President at Acurity, Inc., and Nexera, Inc., two companies within the business arm of the Greater New York Hospital Association.  Alison provided executive oversight for key client relationships and assisted in the development and implementation of strategic initiatives.  She also oversaw internal operations for both Nexera and Acurity.  Previously, Alison worked with former New York City Mayor Rudolph Giuliani’s consulting firm, Giuliani Partners, where she led the healthcare and pharmaceutical practice internationally in addition to engagements within the energy, finance, and fraud detection arenas. She has held administrative, operations, and supply chain positions at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, Continuum Health Partners, and Danbury Hospital.


Alison is passionate about giving back to others and serves or has served on a countless number of Boards volunteering her time and expertise to impact organizations and people in a positive ways. Including but not

limited to; Ronald McDonald House Charities of the Intermountain West, AHRMM, ACHE and the MHA Community Advisory Board at the David Eccles School of Business and the Utah Healthcare Executives Mentorship Committee.  She is a Past President of Healthcare Leaders of New York, a chapter of the American College of Healthcare Executives (ACHE) an organization dedicated to advancing healthcare leadership and management excellence through professional enrichment and continuing education. During her tenure, the chapter received the ACHE Regent-at-Large Award for Accomplishments in Diversity.  She is a past Board member of the American Red Cross of Greater New York-Harriman Advisory Board as well as a former volunteer for New York Needs You, an organization dedicated to training and mentoring young, diverse professionals who are first-generation college students. Alison has been published in various industry journals, periodicals, and text as well as lectured and presented to both emerging professionals and senior executives on leadership, team building, and supply chain management throughout her career.  


She holds a Bachelor of Science in Health Care Administration and a Master of Science in Health Services Administration from Iona College in New Rochelle, NY. Most recently, she was appointed as Adjunct Faculty/Instructor within the Department of Management teaching healthcare leadership course at the University of Utah - David Eccles School of Business where she prepares the next generation of healthcare administration leaders. In 2005, she was appointed to the Faculty of the Health Care Programs at Iona College as an Adjunct Associate Professor and was subsequently re-appointed as an Adjunct Professor of Management, Business Administration and Health Care Management at the Hagan School of Business at Iona College until 2014. She served on the Iona College Alumni Board of Directors from 2006 until 2011.


Alison is a Board Certified Fellow of the American College of Healthcare Executives (FACHE) and Certified Materials and Resource Professional through the Association for Healthcare Resource & Materials Management (CMRP).


  • Brother A. Loftus Award – Iona College - Awarded to alumni who have brought acclaim to the college by brilliant accomplishments in their chosen careers. - Presented: May 2018


  • 30 Women to Watch – Utah Business Magazine - Utah’s most successful and influential women are selected by their peers for their devotion to their profession - Presented: May 2018 issue


  • Healthcare Classic Award – The Zachary Foundation - Awarded in recognition of leadership service and contributions to the healthcare administration field. – Presented: April 2015


  • Service Award – American College of Healthcare Executives and Healthcare Leaders of New York – Achievement of One Star Fellow Status - Presented: September 2014


  • ACHE Regent-at-Large Award for HLNY Chapter Accomplishments in Diversity – American College of Healthcare Executives and Healthcare Leaders of New York - Presented: September 2014 during Alison’s year as President.


  • Highest Leaf Award –  Women’s Venture Fund (WVF) - The Highest Leaf Award celebrates trailblazing women business executives who have shown outstanding leadership and commitment to their respective industries and other women. - Presented: June 2013


  • Empire State Healthcare Leadership Award –  Hurricane Irene Response - New York State Department of Health - Commissioner Nirav R. Shah – Presented: August 2012


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